The Devil Wears Prada 2 Day 22 Box Office: Crosses ₹30 Crore Net India
The drama The Devil Wears Prada 2 continues its run at the box office, having now completed 21 days and entered its 22nd day. Early estimates suggest that the film has crossed a significant milestone, collecting an estimated ₹30.93 crore Net India. Its Gross India collection stands at an estimated ₹36.50 crore.
The film opened to an estimated ₹2.00 crore on Day 1 (April 30, 2026), laying a modest foundation. Its first week saw a collection of ₹18.80 crore, indicating a decent, if not spectacular, initial draw. The second week added an estimated ₹9.26 crore, showcasing an expected drop but still maintaining some traction with its audience. This brought its total net collection to roughly ₹28.06 crore by the end of its second week.
Entering its third week, the film's trajectory has naturally tapered off. While the third Friday (Day 9) saw a good jump with ₹1.98 crore and Saturday (Day 10) further escalated to an impressive ₹2.83 crore, demonstrating positive word of mouth over the weekend, the subsequent weekdays saw significant drops. Collections from Day 12 to Day 16 steadily decreased from ₹0.49 crore to ₹0.34 crore. Although a slight uptick was observed on the following Saturday (Day 17) with ₹0.58 crore and Sunday (Day 18) with ₹0.67 crore, the subsequent weekdays (Day 19 to Day 22) have seen collections hover in the low ₹0.20 crore range, with Day 22 (today) estimated at ₹0.23 crore. This declining trend reflects a normal weekday pattern for a film in its advanced weeks.
It's important for our readers to understand the difference between Net India and Gross India collections. The Gross India figure of ₹36.50 crore represents the total ticket sales value before any taxes. The Net India collection of ₹30.93 crore is the figure after the deduction of entertainment tax, which is essentially the amount the distributor receives. The film has achieved a respectable net collection figure, especially for a drama relying on content and sustained interest.
While not a runaway blockbuster, crossing the ₹30 crore net mark is a commendable feat for a drama like The Devil Wears Prada 2. This performance suggests it has carved out a niche, finding an appreciative audience. In the competitive landscape for Hindi dramas, a collection over ₹30 crore net signifies a steady run driven by consistent word-of-mouth rather than an explosive opening, marking it as a decent outcome.
The consistent, albeit declining, theatrical run of The Devil Wears Prada 2 will undoubtedly play a role in its post-theatrical revenue streams. A film that crosses the ₹30 crore net threshold generally fetches a better deal for its digital (OTT) and satellite rights. Viewers can likely expect the film to make its way to a major streaming platform within the next 6-8 weeks, depending on its final theatrical leg and the deals in place. This strong theatrical showing will ensure a healthy valuation for its digital premiere.
As of Day 22, with collections now firmly in the sub-₹0.30 crore range on weekdays, The Devil Wears Prada 2 is clearly in its final stretch. Given its current pace, we can project an India lifetime collection for the film to settle somewhere in the range of ₹32-33 crore net. While the verdict is officially "Awaited," this trajectory suggests a decent, if not high, return for its makers, establishing it as a modest success.
BoxOfficeIndia24.com Live Multiplex Tracker (Day 22 vs Day 21):
- PVR Cinemas:
- Today: 3,812 tickets sold across 70 theatres with 135 shows.
- Yesterday: 5,258 tickets sold across 80 theatres with 184 shows.
- Day-on-day change in tickets sold: -28%.
- INOX Cinemas:
- Today: 2,245 tickets sold across 55 theatres with 117 shows.
- Yesterday: 2,149 tickets sold across 55 theatres with 124 shows.
- Day-on-day change in tickets sold: +4%.
- PVR+INOX Combined:
- Today: 6,057 tickets across 125 theatres.
- Yesterday: 7,407 tickets across 135 theatres.
The mixed trend in multiplexes, with PVR showing a significant drop while INOX saw a slight increase, indicates the film's fluctuating hold on audiences as it enters its advanced weeks. We will continue to track the final collections of The Devil Wears Prada 2 as it concludes its theatrical journey and gears up for its digital premiere.