The Devil Wears Prada 2 Day 23 Box Office: Crosses ₹36 Crore Gross India
The drama The Devil Wears Prada 2, released on April 30, 2026, has reached its twenty-third day at the box office, with early estimates suggesting its Gross India collection has now crossed the significant ₹36 crore mark. As per initial reports compiled around 10:30 PM IST, the film is expected to collect around ₹0.13 crore on Day 23, contributing to its cumulative journey.
The film opened to an estimated ₹2.00 crore on Day 1, setting a decent foundation for its run. It successfully garnered a Week 1 total of ₹18.80 crore, indicating a fairly strong initial audience reception. However, the momentum saw a natural decline in Week 2, which ended with an estimated ₹9.26 crore. This trend is typical for films post their opening week, especially for a drama relying heavily on word-of-mouth.
Looking at the recent day-wise collections, a clear pattern of typical weekday drops followed by slight weekend boosts emerged, before settling into a consistent decline. From an estimated ₹2.83 crore on Day 10 and ₹1.71 crore on Day 11, collections dipped significantly to ₹0.49 crore on Day 12 and continued in that range, often seeing further drops. The most recent figures show a steady decrease: Day 20 (₹0.22 cr), Day 21 (₹0.22 cr), Day 22 (₹0.19 cr), and today's estimated ₹0.13 cr for Day 23. This declining trend is a normal weekday pattern as the film enters its fourth week, indicating that most of its theatrical run's potential has been tapped.
The cumulative collection figures highlight the film's performance in two key metrics: Gross India and Net India. The film's estimated Gross India collection stands at ₹36.60 crore. This figure represents the total value of tickets sold before any taxes are deducted. After accounting for entertainment tax and other levies, the estimated Net India collection for distributors stands at ₹31.02 crore. This distinction is crucial, as the Net India figure is what directly contributes to a film's recoverability for the distributors.
While the official budget figures for The Devil Wears Prada 2 remain undisclosed, its cumulative India Net collection of ₹31.02 crore and Gross collection of ₹36.60 crore represent a significant theatrical journey. The final verdict on its profitability, as currently awaited, will be contingent on its production and marketing costs. For a Hindi drama, these numbers indicate a respectable, albeit front-loaded, performance, securing a decent run at the box office.
The theatrical performance of The Devil Wears Prada 2 will undoubtedly influence its value in the non-theatrical markets. A solid, though not spectacular, run like this often helps in fetching better prices for its OTT streaming and satellite rights, ensuring further revenue streams for the producers. Given the current trend, the film is likely to close its theatrical run with an India lifetime collection hovering just above the ₹31 crore Net mark, perhaps inching towards ₹32-33 crore Net depending on how well it holds in the coming days against new releases.
BoxOfficeIndia24 Multiplex Data Analysis
Our internal BoxOfficeIndia24 multiplex circuit analysis reveals the ongoing demand for The Devil Wears Prada 2. For Day 23, the PVR chain recorded approximately 2,984 tickets sold across 53 theatres and 83 shows. In contrast, INOX saw about 1,140 tickets sold from 35 theatres and 52 shows. Combined, the two major chains accounted for 4,124 footfalls across 88 theatres.
Comparing this to Day 22's performance, the PVR circuit witnessed a day-on-day decline of approximately -22% in ticket sales (from 3,812 tickets yesterday). The INOX chain experienced an even steeper drop of about -49% (from 2,245 tickets yesterday). This significant day-on-day change in chain-level demand, especially at INOX, indicates a rapid winding down of its presence in the premium multiplexes. The per-screen average has clearly dwindled, signaling the film's final stretch in the theatrical arena. The minimal advance momentum suggests the film will rely on spot bookings for its remaining shows.
As The Devil Wears Prada 2 continues its run, albeit with diminished show counts, its total collection stands as a testament to its initial pull and the audience's engagement with its dramatic narrative. The industry now awaits its official final verdict, but its journey has been one worth noting.
